An online presence is a vital component of a real estate professional’s marketing strategy. Because today’s consumers want accurate information quickly and conveniently, real estate professionals must harness the features and capabilities of online marketing to meet these ever-increasing needs. In this field guide you will find an overview of online marketing basics, tips on marketing your website, and information on how to use email and blogging. You will also find NAR’s trademark and policy issues, as well as a variety of useful websites that can take your internet marketing to new heights.

Did You Know…

  • …92% of homebuyers used the Internet as an information source
  • …75% of Internet homebuyers drove by or viewed a home they saw online
  • …43% of buyers first found their home on the Internet
  • …50% of FSBOs used the Internet to help sell their home


2013 NAR Profile of Homebuyers and Sellers, Item #186-45-13. This valuable tool provides answers in a user-friendly format, designed to allow easy comparisons with previous studies, using a mix of charts, graphs and tables. Order online or by calling NAR’s Information Central at 1-800-874-6500, press option #1.